Interstates Boosted Field Employee Referrals with Eqo: Cutting Turnover by 50% and Saving $113,000 in 8 Months

The Problem

Interstates was looking to boost employee referrals to attract field workers and reduce turnover. However, they were spending 10 hours per week manually tracking referrals, and most field employees were unaware of the program

As new projects arose, Interstates consistently needed field talent. Data showed that employee referrals led to their best hires with the highest retention. However, their referral program was highly manual to track and didn’t provide the best experience for their field workforce. 

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Solution with Eqo

Interstates implemented Eqo to streamline referral tracking, offer employees a seamless text-based referral process, and boost engagement through targeted SMS referral campaigns

The solution eliminated manual referral tracking on spreadsheets by automation through integrating with iCIMS and UKG Pro.

The Interstates TA team now have a live dashboard – which helps them track the ROI of their referral program to report to leadership on an ongoing basis 

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The Results

In just eight months with Eqo, Interstates sourced 304 referrals, cut turnover by 50%, reduced time-to-hire by 10 days, and saved $113,000 in recruitment costs.

In addition, they achieved an impressive 22% application-to-hire rate for employee referrals – double the 10% conversation rate they see on their other sourced. 

Their recruiting team saved a total of 96 hours in 8 months – eliminating manual referral tracking.

Employees are loving the new process as well. The new text-based referral experience received an average rating of 4.65/5 stars.

One employee noting “Awesome and easy way to Refer friends and family”!