The Problem
As Compassus' home health and hospice nursing hiring grew, they needed a more accessible, user-friendly referral process to engage frontline nurses in referring clinical talent
Compassus consistently had a need for clinical talent, especially nurses, to support their growing partnerships and all their patient-care plans.
They had an existing employee referral program administered in Workday but it required email login and was not user-friendly for their frontline workforce. They wanted to make the referral experience more accessible, easy and visible for their frontline nurses to help them source talent.
Solution with Eqo
Compassus launched Eqo on top of Workday to offer their nurses a simple, text-based referral experience and maximize employee awareness through targeted SMS campaigns
Compassus now provides a user-friendly referral experience that allows their nurses to make employee referrals through text in 15 seconds with no logins required. Their TA teams also keep their nurses engaged in making referrals by sending regular text campaigns through Eqo regarding hard-to-fill roles and extra referrals bonuses for these roles.
The Results
In just 10 months, Compassus sourced 301 referral hires (including 158 nurses), shortened their Time-to-Fill by 16 days, and reduced turnover by 76% for referral hires
They also achieved an impressive 35.1% application-to-hire rate for employee referrals – far surpassing their other sources of 7%.
Employees loved the new referring experience. Their average employee rating of the new text-experience is 4.72/5 stars.
One highlighted employee review: “Much easier as I have missed out on referral bonuses in the past”