How Ebenezer x2 their Employee Referral Rate & Reduced Turnover by 86% in 5 Months with Eqo

The Problem 

Challenged with talent attraction and retention – with a low employee referral engagement (6% Employee Referral Rate)

In a competitive market, attracting and retaining clinical talent is a top challenge for Ebenezer Senior Living. With only 6% of external hires coming through referrals, employees were largely unaware of the referral program and under-engaged. This lack of participation caused the talent acquisition team to miss out on a valuable resource that is proven to enhance both talent attraction and retention.

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Solution with Eqo

A text-based employee referral solution that allows the Ebenezer TA team to send SMS campaigns for awareness

We implemented a text-based employee referral solution that enabled their team to engage the workforce through SMS campaigns. Additionally, we enhanced visibility by placing physical banners and posters throughout their facilities to raise awareness of the referral program.

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The Results 

In just 5 month of using Eqo, Ebenezer doubled their employee referral rate to 12%, reduced turnover by 86%, and cut time-to-hire by 43 Days

In 5 months, Ebenezer sourced 183 hires through employee referrals, including 19 nursing hires & 52 resident assistants.

They achieved an impressive 34% application-to-hire rate for employee referrals—far surpassing the industry average of 5%.

Their team saved over 300 hours previously spend on manual referral tracking.

Employees are excited about the new process. The text-based referral experience has received an impressive average rating of 4.8 out of 5 stars.

One employee commented, “Very well designed and easy to use, with an attractive layout and timely updates.”